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With the evolution of the Internet, businesses are forced to compete not only in local but also international markets. In this competitive environment, digital marketing strategies have become one of the key elements to achieving success. However, if you have a goal of becoming a global player, integrating these strategies with your export processes rather […]

In today’s competitive business world, the formation and growth of a brand require a series of strategic steps and careful planning. A successful brand involves more than just providing quality products or services. Here is a guide that examines the basic stages of brand formation and growth in detail: 1. Determining Vision and Mission: The

The retail market industry stands at a crossroads, where the traditional norms of commerce are being reshaped by a confluence of digital transformation, changing consumer behaviors, and global economic shifts. In this blog, we delve into the multifaceted facets of the retail market industry, exploring its challenges, innovations, and the strategies employed by businesses to

Perspective on the Global Economy in 2023 Perspective on Turkish Economy in 2023 References: https://ekonomi.isbank.com.tr/contentmanagement/Documents/tr03_aylik/2023/DTEG_202312.pdf

Every year, on the fourth Friday of November, a day eagerly awaited by shopping enthusiasts arrives Black Friday. This special day traditionally follows Thanksgiving in the United States, marking the beginning of the holiday shopping season. Over time, however, this shopping frenzy has spread worldwide, and consumers’ eyes gleam with the anticipation of significant discounts